Career at Tennant – Shape the future of cleaning technology
Tennant is a global leader in designing, manufacturing, and marketing cutting-edge cleaning solutions for industrial and commercial markets. With over $1 billion in annual revenue and a bold vision to lead the world in sustainable cleaning innovation, we’re transforming the industry with Tennant Robotics.
To strengthen our team, we are looking for a Product Specialist, EMEA
The Product Specialist serves as the primary in-region product expert for Tennant Robotics solutions. This highly visible, customer-facing role bridges Product Management, Sales, Service, Marketing, distributors, and customers to ensure successful product adoption and growth within the assigned region. The Product Specialist acts as the voice of the customer, gathering regional insights, competitive intelligence, and product feedback while supporting customer engagements, demonstrations, field evaluations, product launches, and training initiatives. This role allows Product Managers to remain focused on portfolio strategy and roadmap development while ensuring customers and regional teams receive responsive product expertise and support. The Product Specialist must travel up to 50% as needed, with an annual average of 10-20%. This role reports to the Director of Product Management Robotics. The position is being located in our new robotics office in Frankfurt.
Key Responsibilities:
Regional Product Expertise
- Serve as the regional subject matter expert for Tennant Robotics products
- Support Sales, Service, Marketing, Customer Success, and distributor teams with product-related questions
- Provide guidance on product capabilities, applications, positioning, and best practices
- Support regional product adoption efforts and drive customer success
New Product Development (NPD) & Product Launches
- Assist with launch readiness activities and regional rollout plans
- Develop and support business cases to expand portfolio in region; including certification requirements and modifications to machines with respect to revenue potential
- Regional support for PRD development; including environmental considerations, perception of cleanliness, regional requirements and business unit expectations
- Support field testing, beta programs, and pilot deployments during new product development
- Ensure regional teams are prepared to successfully introduce and support new products
Customer Engagement & Field Support
- Lead and support customer demonstrations, field evaluations, pilot programs, and deployment activities
- Work directly with customers to understand operational requirements and ensure successful outcomes
- Assist in resolving product-related challenges and coordinating support across internal teams
- Build strong relationships with key customers, distributors, and regional stakeholders
- Monitor competitive products, market developments, and customer buying behavior
- Gather and communicate competitive insights that influence product positioning and strategic decisions
- Assist in developing regional messaging and competitive sales tools
Training & Enablement
- Develop and deliver customer, distributor, service, and sales training
- Support creation of training materials, demonstration procedures, and field reference guides
- Act as a trusted advisor to regional commercial teams
Required Qualifications
- Bachelor's degree in Business, Engineering, Marketing, Robotics, or a related field
- Minimum of 5 years of experience in product support, sales engineering, product management, applications engineering, technical sales, or related roles
- Strong customer-facing presentation and communication skills
- Experience supporting commercial and/or industrial equipment, robotics, automation, or technology products
- Ability to work effectively across sales, engineering, operations, and marketing functions
- Proven ability to influence without direct authority
- Proficiency in Microsoft Office applications
Preferred Qualifications
- Experience with autonomous mobile robots (AMRs), automation, connected technologies, or industrial equipment
- Knowledge of cleaning equipment, facility operations, or commercial equipment industries
- Experience working through dealer or distributor networks
- Multilingual capabilities appropriate for assigned region
- Familiarity with SAP, CRM systems, Power BI, or related business tools
Why Tennant?
At Tennant, you’ll be part of a purpose-driven team that’s passionate about innovation, sustainability, and making a real impact. We offer a dynamic work environment, opportunities for growth, and the chance to help shape the future of cleaning technology.
Begin your journey with us. Let’s reinvent how the world cleans.
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